The Camden Collection

Branding & Website

The Camden Collection is the marketing platform for the London Borough of Camden’s private sale and rent portfolio. With all surplus revenue reinvested into council housing, schools, parks and other services it is a key part of the boroughs Community Investment Programme.

Initially approached to review the collection’s website, Rapacioli Studio have also overseen and implemented a ground up refresh of the brand including the repositioning of it to be more in-line with it’s communication objectives.

Work carried out:

  • Stakeholder workshops and design reviews
  • Comprehensive audit and revision of key brand assets such as logos, typography and colour palette
  • Creation of updated brand guidelines
  • The production of a brand asset archive including:
    - Local area photography
    - Resident photography and testimonials
    - Architectural and interior photography
  • Copywriting for key messaging
  • Bespoke design and build of a brand showcase and property marketing website

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