UKFT Awards 2014
Identity Creation, Branding and Campaign
The UK Fashion & Textile Association (UKFT) annual awards celebrate the best in UK Fashion and Textile design and manufacturing.
We were commissioned to develop the identity and branding of this years awards giving it a fresh look to mark the "vintage" year of 2014. The work included the design of the invitations, commemorative book, a presentation film and the award itself.
The preparation for this years awards began with a campaign shoot. The shots from which were used for the Call to Entry promotional material including a behind the scenes film showcasing how the shoot was produced.
This behind the scenes concept runs throughout the branding from the "2014" marque - inspired by threads on a loom - through to the Awards film which features the trophies themselves being made.