Zoe Lee

When Zoe Lee, shoe designer extraordinaire, long standing client and friend of the studio, briefed us to revamp her e-commerce offering we were delighted. The website provides a unique, fully customised, online retail experience for shoppers after the hottest creations in shoe design, direct from the designer.

Our UX focused approach incorporates multiple filters and cross linked content to help shoppers navigate their way to their ideal pair of shoes. The "construction" filter, for example is aimed at returning customers, allowing them to search for styles with the same shape and fit as their favourite pair of old faithfuls.

From a technical viewpoint, the site has an integrated payment gateway, live currency converter (with up-to-date and accurate pricing in three currencies) and a worldwide shipping matrix for fairly priced global shipping. This is backed up with detailed order and user tracking facilities.

For first time visitors, browsers and shoppers alike, the site is also rich in additional content including an extensive archive of Zoe's past creations as well as a handy directory of cobblers to help you look after your much cherished Zoe Lee's.

Visit the website:
www.zoelee.co.uk