One Hove Park
Branding & Marketing Collateral
One Hove Park is a mixed tenure development situated in an enviable location between Hove Park and Hove Recreation Ground and just a short stroll from the Seafront.
We undertook the creation of the brand and identity and the design and production of the brochure, website and marketing collateral including press ads and materials for the launch.
We set out to create a simple yet sophisticated brand that over and above all captured the essence of the development and the relationship it has with it’s unique location. Hove is a community of individuals. To reflect this the brand by turns conveys, modernity and tradition, technology and craftsmanship, functional living and homeliness, and freedom of expression through personal choice.
The target market for One Hove Park was in the main considered to be mature, discerning buyers. As such, the marketing of One Hove Park was focused heavily on the development’s unique position and parkland setting, its proximity to the coast and excellent commuting potential. These highly desirable attributes were referenced in the ‘One of a Kind’ strapline incorporated in the master logotype itself. The incorporated strapline device was updated for targeted communications creating refreshingly clear and ever evolving messages.
References to the broader locality of Brighton and Hove were also pillars of the design. Hove based Illustrator, Martha Mitchell, was commissioned to produce a series of unique illustrations, which were coupled with a palette of blues to reference the coastal location. These illustrations were then employed across a variety of outputs including brochures, websites, advertising and hoardings. Working with a local illustrator, helped to incorporate the sense of Brighton and Hove’s artistic community in the overall marketing designs.
Conveying a sense of community was a key aim in the marketing communications. Local residents from a variety of backgrounds were interviewed as part of the design process with quotes and ‘local knowledge’ included in the brochure. In fact, entirely by coincidence, the managing director of the local printer used to produce the brochures was delighted to discover when the artwork was on press that his wife’s interior design boutique featured in this section of the brochure.